Augmented Reality is one of the latest technologies being used to entice customers and keep them engaged with shopper marketing activations. By incorporating augmented reality based gamification elements into digital marketing campaigns, businesses can significantly increase user engagement. The interactive and immersive nature of AR experiences captures customers’ attention and encourages increased dwell time, thus strengthening the connection with the brand.
Companies are now discovering how augmented reality gamification allows them to provide a deep, personalised experience tailored to their own brand. These unique moments create memorable interactions, leaving a lasting impression on customers and fostering a stronger emotional connection. This exciting approach encourages customers to actively participate in the gamified elements and motivates them to interact with the brand like never before.
Augmented Reality superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. For instance, users can solve puzzles or complete challenges that require them to navigate their physical environment using AR overlays. This can increase store footfall as it can be used to incentivise customers to be in a certain location to interact with the campaign.
This technology also provides opportunities for customers to share their unique experiences on social media platforms, creating user-generated content that maximises campaign social reach. Customers can now easily share AR enhanced photos, videos, or achievements, showcasing their interactions with the activation and encouraging others to take part in the experience. This user-generated content helps increase brand visibility, attract new customers, and fosters a sense of community in the customer base.
There are many ways companies are now harnessing the power of AR in their digital marketing campaigns to make it an enjoyable and rewarding experience for their customers. Recent new developments in Augmented Reality has made the technology easier to integrate with light touch options now available to deploy. Third party organisations such as 8th Wall, allow users to experience AR without the need to download any additional apps or software, delivering a fully immersive, seamless user experience, maximising campaign engagement.
If you want to find out more about how to deliver a successful augmented reality marketing campaign, contact us today.